The Ephemerist

Thriving in the margins since 2002…

Advertisers are strange people

Ok. Here’s a question for you. Would you buy a car because a diminutive blue cartoon character praises it ? OK, fair enough, but would you also buy it if that very same cartoon character attests that he hates the car ?

Hmm (from 2003) …

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This entry was posted on Monday, January 15th, 2007 at 11:16 am and is filed under Advertising. The author deemed the following tags appropriate : Smurfs. You can follow any responses to this entry through its very own RSS 2.0 feed. You can leave a response, or trackback from your own site.

2 Responses to “Advertisers are strange people”

• A Western Comic For VW » The Ephemerist
  March 17th, 2007 08:48
  1
  [...] The campaign features an indian (Tonto ?) who hears a call for help and, instead of jumping on his trusted palomino, hops in his VW and rides on to the rescue. Admittedly, this is not the most original of ideas - I personally think the Smurf I blogged about earlier was better. However, I do like the way DDB handled the execution. Instead of using photographs or the like, they opted for illustrative art in a style that is clearly reminiscent of the traditional european, semi-realistic Western comics. [...]
• tyler
  August 8th, 2008 20:09
  2
  ummmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmm, cool?

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