Twenty Four published these ads for a brand of gift vouchers. Their message is that it’s better to be sure and boring (by giving a gift voucher) than romantic, daring, and wrong.
I’m always amazed how much the language of comics still plays in popular media.
These ads pretend to show one panel from a larger page, focusing on the dramatic twist in the story. But even if the fragments from the other panels had not been shown, the style of the art and the coloring would have made a clear reference to “comics”, more particularly to comics as a popular, melodramatic medium.