Be A Rockstar !

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Belgian bank KBC just launched its new campaign to attract young people : Become A Rock Star, providing them with all the information on the summer festivals they need, and with a chance to win a sh*tload of prizes.

The campaign’s eyecatchers are the charactes by Belgian graphic wizards Eugène and Louise, who’ve managed to get them cute and cool at the same time.  And the animations are fun to boot !

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