The Ephemerist

In 1980, DC wanted to make some fuzz about the extra content pages they were adding to their books. The back-up stories were supposed to feature a whole stable of regular also-rans (if you don’t count Batman and Robin), and for some reason, it seemed like a good idea to sell all this as a stamp collection. You’ll want to own all backup stories, just like you want to have your collection complete, get it ?

I don’t know whether the inspiration for this were the Marvel Value Stamps of a few years earlier, but in any case, it was only an ad campaign. With cheesy copy to boot.

(via Mike Sterling’s Progressive Ruin)

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This entry was posted on Tuesday, March 4th, 2008 at 1:30 pm and is filed under Advertising, Stamps. The author deemed the following tags appropriate : DC Comics. You can follow any responses to this entry through its very own RSS 2.0 feed. You can leave a response, or trackback from your own site.