Ole Comoll Christensen is a Danish cartoonist who also moonlights as a designer and storyboard artists in advertising. The characters above are designs for a campaign by TBWA. Check out his site for new work, and for a complete comic that appeared in C’est Bon…
The Comics Museum MUF in Lucca, Italy commissioned a campaign to spread the word, and this is what advertising agency JWT came up with. And the Museum approved, surprisingly.
I guess it’s a little hop forward from “Comics are not for kids anymore”, but “just funnier” - that is wrong on so many levels. Not only is it not hard to come up with examples of art that’s “funnier” than some comics (just compare Pieter Brueghel’s Peasant Wedding with Alan Moore and Bill Sienkiewicz’s Shadowplay), “funny” hasn’t been a defining part for comics since pre-code days. And finally, the campaign materials themselves aren’t funny, only silly.
I think it’s time we call off the adagio that all publicity for comics is good publicity. In Dutch “muf” means “stale”. That says it all. Really, you need to try harder…
(from Ads of the World)
This article appeared in Cosmopolitan, in april 1957. Courtesy the One That Is Not Mentioned Or Rather Is, But Only Anonymously.
