The Ephemerist

The Milky Bar Kid used to promote Nestlé’s Milky Bar white chocolate in TV commercials in the UK, Australia and a few other countries. A comic with the “blond, spectacle-wearing young boy, usually dressed as a cowboy” (Wikipedia), featured on the back pages of UK comic magazine TV Comic (in this case, issue 716 from 1965).

(Thanks, Ian, for the scan)

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This entry was posted on Monday, April 21st, 2008 at 9:05 am and is filed under Advertising, Comics. The author deemed the following tags appropriate : TV Comic. You can follow any responses to this entry through its very own RSS 2.0 feed. You can leave a response, or trackback from your own site.