Ted Benoit in advertising
This morning I opened Vacature, the job ads supplement to my newspaper, and this ad for consultancy firm CapGemini, featuring art by Ted Benoit, immediately caught my eye. I think it’s quite remarkable, since Benoit isn’t known to do that much advertising, and secondly, because the agency that produced this ad allowed him to sign his art.
It turns out that this is part of an international campaign, in which different illustrations by Benoit are used. My good friend Mike Rhode posted about this on his ComicsDC blog last year, and it’s a shame that I had to hear that from Entrecomics. Sorry, Mike.
Click on the ad to see the art in full size. Also, check out Février & Co for all other art.
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