The Story of Mr. Is

“Mr. Is is every real estate practitioner who has struggled to keep up with the fast pace of Internet marketing while also doing all the traditional things sellers still expect; who has been challenged by buyers with outdated or inaccurate information gathered from real estate Websites; who has paid for leads — customers — that are rightly their own. Mr. Is is you.”

Metropolitan Regional Information Systems Inc.,  of Washington DC, a the real estate listing service, is launching its own superhero, Mr. Is.  More info : Inman News.

It remains to be seen whether or not this marketing campaign will be a success, with comments like “MRIS needs to stop wasting money on this and needs to improve the products such as Matrix. Matrix has so many flaws and crashing so much. For the fees that we pay MRIS we as Realtors deserve better.”

(Thanks, Mike)

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