Make your own movie – read a book

Brussels bookstore Filigranes wants people to start reading instead of looking for their fix in other media.  Illustrator and cartoonist Toru Terada created the art for this ad by Belgian agency Air to communicate just that.

Now, I don’t know I like the formalistic dichotome between books and comics that’s underlying this ad, but at least it’s a good take on Kafka’s Metamorphoses.

(From Ads of the World)

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