Tom Gauld for Diet Coke

British cartoonist Tom Gauld (Hunter & Painter, The Giant Robot) has designed three cans for Diet Coke.  The cans are introduced to raise awareness for The Heart Truth, the women’s heart health program.  Together with Mans+Blacklist, and Max Erdenberger, Gauld also produced a series of (very) short animations, which are included after the click.

(Via Creative Review and Viewers Luke U, with thanks to Darko)

video

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16 Responses to Tom Gauld for Diet Coke

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  5. Kymaro says:

    I think the coke can designs are wonderfully simplistic and also promote a good cause. Thumbs up all around.

  6. H Horton says:

    Nice design but if you want to be truely healthy, pseudo-foods like coke must go!

    Read more about what a real human diet should look like at my blog.

    Here’s to your good health–
    HH at http://www.PaleoDiet.HealthAndWealthReporter.com

  7. Henry says:

    Cool designs! Finally I see some good vibes comming from the coke company! Hope that they will create attention and that coca cola might be promoting more weight loss slogans some time soon!

  8. […] Tom Gauld for Diet Coke | The Ephemerist […]

  9. Nice design. Why not do something like this for children as well ?

  10. muritania123 says:

    Hoo very cool and nice designs! Finally I see good vibes comming from the coke company! Hope that they will create attention of the peoples and that coca cola might be promoting more weight loss slogans some time soon!. i am just waiting. I really like this post. thanks for this post.

  11. jkar says:

    I love the design in that coke. I wanna buy one. :)

That's my opinion. But do leave yours: