Balloons are bad

Two campaigns were featured on Ads of the World recently that used word balloons as a physical representation of the less advantageous aspects of speech : bad breath, and the fact that it’s never the same as the real thing.

Respectively work by Y&R Dubai, with illustrations by Céline Artigau (more here and here), and Giacometti, with art by Adriano Benevides and João Santos, and copy by Luis Baselli (more here and here).

(via Ads of the World)

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