Fold to conserve energy

Lahtinen Mantere Saatchi & Saatchi from Helsinki, Finland created this campaign (featuring illustrations by Ilkka Juopperi) to promote energy conservation.  When it comes to interactive advertising, it would seem Al Jaffee was a visionary !

What I particularly like about these ads, besides the fact that they keep the fold-in alive, is the fact that the images don’t have the contrived feel that many of these knock-offs have.   In their original as well as in their folded state, they look genuine, whole and undoctored.  Also, it must be quite a kick to have your illustrations printed in newspapers on that size.

(via Ads Of The World)

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