Lahtinen Mantere Saatchi & Saatchi from Helsinki, Finland created this campaign (featuring illustrations by Ilkka Juopperi) to promote energy conservation. When it comes to interactive advertising, it would seem Al Jaffee was a visionary !
What I particularly like about these ads, besides the fact that they keep the fold-in alive, is the fact that the images don’t have the contrived feel that many of these knock-offs have. In their original as well as in their folded state, they look genuine, whole and undoctored. Also, it must be quite a kick to have your illustrations printed in newspapers on that size.
(via Ads Of The World)