The eye of the beholder

KIA motors wanted to promote a new feature in their cars, which allowed two sides of the car to have their own controled climate.  And so, Moma Propaganda of Sao Paulo, Brazil came up with these ads, which tell a single story, but with a different “climate” depending on the side of the page.

The cmapaign won a Silver Lion in this year’s Cannes Lions festival, but was prompty criticized because it allegedly promotes paedophilia.  According to Copyranter, it is “one of the sleaziest car ads ever”, and even the readers of the Huffington Post overwhelmingly denounced the ad.

(via Brainstorm #9)

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