Bubble ? Balloon ?

When looking for a good word for the grapheme that denotes speech in comics (i.e. a good alternative for my native Dutch “tekstballon”), I decided on word balloon.  But I’m still not sure whether speech bubble isn’t a better one.  Especially when you see ads like these.

Also – love the way the scenery continues in the bubbles !

(artwork by Miriam Moshinsky — via I Believe in Advertising, which has more)

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