Is it comics or Lichtenstein?

VW-CITY-EMERGENCY-BREAK2 VW-CITY-EMERGENCY-BREAK3 VW-CITY-EMERGENCY-BREAK1

With these explosive visuals, Volkswagen wants to convey the message that their emergency brake systems work just in time to avoid collisions.

I like these graphics, but somehow I can’t get my head around whether they’re somehow referring to classic comics sound effects, or rather channel Roy Lichtenstein?

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That's my opinion. But do leave yours: