Category Archives: Advertising

A Belated Christmas Present

Just like this year, 1961 started on a Sunday, with Monday the 2nd being a first day-back-at-work-with-a-headache day! Luckily Spirou Magazine presented their readers (who probably went to school, rather than work) with a neat little calendar to cut out, … Continue reading

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Keep them hooked

What better way for a new magazine to attract new readers than a competition that requires them to buy each new issue faithfully in order to have a better chance at winning? And so the spanking new Pilote Magazine, founded in 1959 … Continue reading

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Stealing Time

A collaboration between high-end fashion brand Chanel and Condé Nast, publishers of high-end fashion guide to life Vogue, Stealing Time is an online detective comic that hits all the button. Six episodes feature a femme fatale, a hard-boiled cop and … Continue reading

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Get away with anything, as long as you’re slim enough

This is one weird campaign. To promote the benefits of Glow Zero, a slimming product by Glamour world, Indian agency SoS Ideas created a seven-episode comic about a female cat-burglar who manages to escape from prison after using slimming pills. Not … Continue reading

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Gaston didn’t know, obviously

In the seventies Franco-belgian comics magazines like Spirou hardly contained any advertising, except maybe for their own album series or for the odd record player. Content mattered then as more than as a buffer between commercial messages. And in case … Continue reading

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Captain Mercaptan to the rescue

Baltimore Gas and Electric wants its youngest customers to hep to the benefits but also the dangers of natural gas. Captain Mercaptan and his sidekicks Sunny and Pipey teach children what to be aware of, and be on the lookout … Continue reading

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Tout de suite, maintenant

Floc’h, French purveyor extraordinaire of extremely pure ligne claire art, has added a new gem to his long-running oeuvre. For Tout de suite, maintenant, the new film of French director Pascal Bonitzer, out in June, Floc’h created the poster and … Continue reading

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