Category Archives: Advertising

Good Things from Lithuania

Posted on April 30, 2013 by Wim Lockefeer

Winter weather in the Lithuanian capital of Vilnius can be harsh (as for the rest of the country, I gather). Outdoor advertisers JC Decaux and agency New! wanted to give their public a little ray of hope and presented them … Continue reading →

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Lotta Value, Investment Hunter

Posted on April 23, 2013 by Wim Lockefeer

Diversified holding company Loews wanted to be heard in the current investment news market as a sound opportunity for long-term returns.  They chose the form of a comic featuring Lotta Value, a corporate version of Lana Croft, flying, paragliding and … Continue reading →

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Iron Man Drives an Audi

Posted on April 19, 2013 by Wim Lockefeer

According to the new interactive comic book, Steer The Story, that Audi Of America and Marvel launched, Tony Stark currently drives an slick rag top Audi R8.  Who knew? Incidentally, this campaign is a nice mix of a crowdsourced affair and … Continue reading →

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Don’t let smell ruin your speech

Posted on April 19, 2013 by Wim Lockefeer

Nice use of speech bubbles in these Chinese ads for Mentos.  I particularly like how the bubble shape was integrated in the overall picture, but also how this perfectly illustrates how it’s not just what’s inside the bubble that counts, … Continue reading →

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Comic Book Sounds On The Streets Of Vancouver

Posted on April 18, 2013 by Wim Lockefeer

Even though they are the “finest and oldest Comics Speciality Store in Western Canada”, the good people at the Vancouver Comics Store figured that being even more first in mind never hurts.  And what better way to do this than by introducing … Continue reading →

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Superhero roundup

Posted on March 29, 2013 by Wim Lockefeer

Super heroes continue to prove themselves as a powerful metaphor in advertising.  Just a few examples from the past few months, gathered together from blogs, websites and feeds.  

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Amnesty : Let them fear you speak up

Posted on March 29, 2013 by Wim Lockefeer

This poster for Amnesty International has been out for a while now, but I only came across it today. I like the way the speech bubble’s shape is transformed into something very tangible, and fearsome.

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