Category Archives: Advertising

Garfield = orange

In comics, colors are iconic – characters are instantly recognizable based on their color, even if their shape has been largely removed from the image. So it is no surprise that this idea is used in ad campaigns for brands … Continue reading

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TAM Tells It With Pictures

In its campaign, Com TAM A Historia E Outra (With Tam It’s A Different Story), Brazilian airline TAM uses a combination of (animated) comics and short video clips featuring star players of its national football team to give prospective customers … Continue reading

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Great minds think alike (?)

The picture at the top is an amazing tattoo designed by Russian artist Alina Fokina, as shown on her Facebook page on Decembe 20, 2013. Below is an ad for a brand of safety gloves, created by the Brazilian agency Filadélfia … Continue reading

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Domino’s pulls a groaner

Domino’s UK, purveyor of pizzas, thought it would be a good idea to create a comic about how they make their wares as if they were girls getting ready for the summer. After all, bikini season is on its way! … Continue reading

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No superheroes without signal!

These ads for Russian TV carrier Viasat highlight the idea that their subscribers never suddenly lose programs or channels when licencing agreements change, as is often the case with competitors who sometimes tend to carry content “unofficially”. Ironically, though, none of … Continue reading

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The Invention Of The Children’s Short

According to this ad from an old French magazine, flexible yet sturdy cotton shorts for children were invented in Africa. When they are a success in Europe and production is moved there, their inventor is officially rewarded by the Président. … Continue reading

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Cowboys like licorice

In literally the final issues of the fabled Dutch comic weekly Pep in 1975 (which would morph into the no less fabled Eppo later that same year), western comic hero Lucky Luke and his dastardly enemies the Dalton nephews endorsed a particular … Continue reading

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