A final farewell to i-merge
Wednesday, June 6th, 2007A week ago, we paid our farewell to i-merge. We’re boondoggling on…
A week ago, we paid our farewell to i-merge. We’re boondoggling on…
It happened. i-merge transmogrified into Boondoggle.
I got 40 today. In my neck of the woods, that means your friends come by your house and put up a display of old front doors (as in, when the first digit of your age is a new one, you get a new front door). I narrowly escaped said treatment, but to no avail (thanks to my godson and his family). So, here it is :
In case you don’t get the references, check out here, here and here.
I was planning on posting 40 interesting things for you all today, but it’s half past 11 already, and my connection speed is lagging dearly. Let’s say we’ll have 40 birthday posts by wednesday. What can you expect ? Just the same totally trivial comics ephemara : strips, posters, illustrations, record sleeves, what have you. Subscribers to the Ephemerist Yahoo group will have seen some of them, but for the rest of you the hits will keep on coming.
Chlorophylle Parc is an educational adventure park near La Roche in the Ardennes, Belgium. It’s situated somewhere in the middle of nowhere, where the only cars going by are of people looking for the park’s entrance. There’s no blaring music, no ice cream stands, no roller coasters. There is a very nice playground with wooden constructions to climb on, jump off and swing on, but the main part of the park is set up as an experience journey trough the forest, showing that there’s more to the woods than trees.
Along this path, visitors are shown what intricate system that each forest is, what animals live in the Ardennes forests, what plants grow there and how they all depend on each other. You’re lead from the fox’s lairs deep in the ground up to the tree tops where birds sing and falcons prey. You get to measure your strength, speed, climbing prowess with what animals can do, and follow the tracks of different species.
In a final part, the exhibition sheds light on man’s relationship with the forest, with folk tales and history, but also the double role of the timber industry and the need for forest conservation.
Cartoonist Jean Claude Servais, an Ardennois pur sang, has made some very nice illustrations for the several “chapters” in the hike along the park. They function as a kind of frontispice for each chapter. Naturally, I took photo’s…
The first part of the walk deals with the animals and plants in the forest.


i-merge, the advertising agency I work for, also has a Shanghai office. Our art director over there, Anne Ng, has created a very nice illustrated (and animated) story to explain our service model to prospective clients.
I particularly like the scribbly drawings, and the tiny animated touches she’s added to the art. To understand the story, I have to listen to the English version, but the Chinese one just sounds more authentic.

The story is also published as a tiny red book that you can order from i-merge China. Check the website for more details…

Dieter came up to me today with this very strange map. We think it points the way to a treasure of some kind. If you want to follow its directions, here’s a translation :
And above all, watch out for the tents and the forest ! Be warned !
I work at an advertising agency. We are very creative, which means that we mess around a lot.
Case in point : we cherish the cow we got from one of our clients when we moved to our new digs. Even when we had to drag it all the way to the nineth floor. So we had the bosses do that :
Other case in point : a stupid weblog we created to showcase the level of English used at the office. You’ll need to know Dutch to understand this, I’m afraid…