The Ephemerist
Thriving in the margins since 2002…
Archive for the 'Lego' Tag
Exo-Force
Thursday, February 14th, 2008
With their Exo-Force line of products, Lego aims at cashing in on global mangamania, and on the conviction that children these days will eat anything as long as it involves giant robots, evil empires and heroes named Takeshi. And so the building instructions of these mecha-clone kits are conceived as manga books, with Japanese lettering on the cover and a comic insert.
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