Filler time – Cartoon women in dove campaign


About a year ago, Dove ran a campaign featuring cartoon women like Jane Jetson and Marge Simpson, showing the benefits of Anti Frizz Creme, Volumizing Mousse, Define & Style Control Gel and Precision Volume Hairspray (the branding gurus had a day off when they thought of those names). It met with mixed reactions, and personally, I can’t say I’m overwhelmed by the idea, nor by the execution of it…

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