In 2004, the Belgian Fair Trade organisation Oxfam wereldwinkel ran a campaign called “Suprise the world with your heroic feats”. In this campaign, which featured ordinary people in ordinary situations, they compared people who buy fair trade products to heroes, even though they don’t look like your archetypical, athletic super-hero from comic books and film. A nice campaign, imho.
Haha haven’t seen these ads before! They really work at getting the message accross. Supporting the Fair Trade/Eco movement makes you human2.0 🙂