40 Part 38 – Seth 2.0


The late nineties were a golden time for magazines, especially magazines that were combining technology and business subjects. Red Herring, Business 2.0, Fast Company, they kept on bulking on until they were as heavy as a phone directory. And then the bubble burst, and the magazines either disappeared (and, let’s face it, today’s Wired is only Wired by name) or slimmed down considerably.

Still, it was cool while it lasted, and it gave illustrators nice new outlets for their work. Such as the illustration above, which was published in Business 2.0 in 2000 and came with an article on small business promotion on the web. I particularly like the contrast between the glitz of that subject, and Seth’s trademark toned-down colors.

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