Here’s two recent examples of the Smurf craze that’s sweeping across Europe (or, two examples of attempts to artificially create one). Above is a key chain that was handed out to visitors of the Schleich booth at the 2008 Nürnberg Spielwarenmesse. It’s one of a special series of figurines produced to coincide with the 50th anniversary of the little blue dwarves.
In the mean time, Dutch supermarket chain Albert Heijn tries to cash in as well, by awarding customers with a little plastic Smurf for every € 15 purchase. These figurines are smaller than the regular Schleich ones, but apart from that, they are quite good, actually.