Just funnier ??!!

The Comics Museum MUF in Lucca, Italy commissioned a campaign to spread the word, and this is what advertising agency JWT came up with. And the Museum approved, surprisingly.

I guess it’s a little hop forward from “Comics are not for kids anymore”, but “just funnier” – that is wrong on so many levels. Not only is it not hard to come up with examples of art that’s “funnier” than some comics (just compare Pieter Brueghel’s Peasant Wedding with Alan Moore and Bill Sienkiewicz’s Shadowplay), “funny” hasn’t been a defining part for comics since pre-code days. And finally, the campaign materials themselves aren’t funny, only silly.

I think it’s time we call off the adagio that all publicity for comics is good publicity. In Dutch “muf” means “stale”. That says it all. Really, you need to try harder…

(from Ads of the World)

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