The Milky Bar Kid

The Milky Bar Kid used to promote Nestlé’s Milky Bar white chocolate in TV commercials in the UK, Australia and a few other countries. A comic with the “blond, spectacle-wearing young boy, usually dressed as a cowboy” (Wikipedia), featured on the back pages of UK comic magazine TV Comic (in this case, issue 716 from 1965).

(Thanks, Ian, for the scan)

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