This ad from 1936 has officially become history : as of this year (about half a century after George got his wings) Kraft no longer produces Postum, the caffeine-free coffee replacement.
The art for this strip was provided by Paul Arthur, an alias used by Milton Caniff and Noel Sickles (according to Alex Toth). Â There’s another ad after the click (nicked from eBay), for Baker’s Coconut mix this time, which is also credited to Arthur, and follows a very similar story line.
(thanks, Merlin)
after all these years, i assumed paul arthur was a real person, not an alias. but, whoever he actually was, he was admired by me. you see, back when i was a kid, i took a correspondence course in cartooning and mr. coffee nerves was included in one of the lessons; (as drawn by paul arthur.) i loved the style and wanted to draw just like that.
I have a bunch of Caniff/Sickles Postum ads in a book of early Terry and the Pirates strips. I love them, and I’m constatnly confusing people with references to Mr. Coffee-Nerves.