Every year in January, Belgium gets enthralled with cars, thanks to the Autosalon, the Belgian Motor Show. And every year, banks try to lure in new customers with great financing and insurance deals. The best campaign this year, at least from a comic aficionado’s standpoint, is KBC’s “Let’s talk about your car“.
This campaign uses typical car-related quotes and onomatopaeae from comics, in word balloons and with a quite recognizable typography to invite new car owners to think beyond the car’s vital stats, and also discuss financing and insurance.
Elements from the ads are re-used in the bank’s offices by means of large stickers on the windows. Nice.