Every year in January, Belgium gets enthralled with cars, thanks to the Autosalon, the Belgian Motor Show. Â And every year, banks try to lure in new customers with great financing and insurance deals. Â The best campaign this year, at least from a comic aficionado’s standpoint, is KBC’s “Let’s talk about your car“. Â
This campaign uses typical car-related quotes andÂ onomatopaeaeÂ from comics, in word balloons and with a quite recognizable typography to invite new car owners to think beyond the car’s vital stats, and also discuss financing and insurance.
Elements from the ads are re-used in the bank’s offices by means of large stickers on the windows. Â Nice.