Superman strip in USA Today

Superman in Wednesday Comics

If you’re not that keen on spending your hard-earned cash on Wednesday Comics, DC‘s newest shot at “doing something that looks like something old that’s considered cool so that we look cool too”, you can follow one of that book’s main features, Lee Bermejo and John Arcudi’s Superman story on the USA Today site.  You’ll have to get the hang of the Flash interface, though…

Judging from the accompanying copy (“When was the last time you read a Superman comic?”), this promo campaign is clearly aimed at the so-called lost fanboy demographic.

The real fun is in the rather hilarious comments, though…

(Superman © and ™ DC Comics)

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