Adidas Comics

gerrard_page7

In order to promote its soccer gear, German sportswear manufacturer Adidas has published three online comics on its website, featuring three of its star players (Emmanuel Adebayor, Steven Gerrard, and Ricardo Kaka).  The comics feature artwork by Jae Lee, JG Jones, and Ryan Benjamin, and are available as an online page-flip affair, or as a pdf or cbz for download.   I like the way an ad-hoc file format like cbz is slowly gaining recognition as a bona fide distribution format.

Later, the stories will be collected in a hardcover book that will be for sale in Adidas stores around the world.

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