The message is not in the balloons

It’s been a while since I last spotted an ad that made use of word balloons, but this one for Yeladim, the Israeli council for Child Welfare, is a very good one.   If you want to help children, you have to listen to what is not said, and that’s what this visual very poignantly expresses.

(graphic design by Nir Hersztadt for Mccann Erickson, Tel Aviv via Ads of the World)

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