There are many conflicting opinions, but everybody likes the Fiat 500 one way or another.Â Or so this ad wants us to believe.
(artwork by Sergio Lobo for Leo Burnett, Spain, via I Believe In Advertising)
Well, it would indeed seem that Leo Burnett got a little carried away in picking up a good idea, as can be seen in the link above.
The similarities between the original and the Fiat campaign are too clear to be just coincidences, I think.
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