Animal Noir

These ads for the WWF (created by Leo Burnett Iberia, with artwork by the Dejavu Collective) remind me a little of the magnificent Blacksad series by Juan Díaz Canales (writer) and Juanjo Guarnido (artist), who are quite incidentally also Spanish.  The art really captures the poignancy of the message, and the transposition of the subject to an all too familiar context is quite effective.

These ads were introduced during the Madrid comics festival, and were predominantly aimed at promoting the WWF in comics stores.

(via Ads of the World)

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