United Way of Taiwan (UWT) is the largest non-profit organization of the kind in Taiwan. It supports numerous programs around the country, aiming at changing the lives of the most unfortunates. This campaign, by JWT of Taipei, wants to involve the general public in supporting the organization.
I very much like the metaphor of changing the story by drawing it yourself, but I was awestruck by the art (by Kyo Ma, about whom I have found absolutely no further information) which is incredibly varied and at the same time very representative of what, in my opinion at least, comics in the far east are all about. It is one of the best comics-themed campaigns I’ve seen lately.
(via I Believe In Advertising, a while ago)