It would seem that Kamagurka and Herr Seele have finally found a suitable type of merchandising for their hero, Cowboy Henk. The Cowboy, who will celebrate his 30th birthday next year, will be present on a special edition of Bjorn Borg underpants. Taking the current trend of multicolor underwear one step further, these pants will sport the Cowboy in a getup that wouldn’t have looked out of place in The Royal Tenenbaums, for obvious reasons.
And for those of you who think this is a hoax : the above ad from this week’s Humo magazine (Cowboy Henk’s home turf) was accompanied by a full page list of shops where the things are available from September 15 onwards. I don’t think I’ll be queuing up there…
