in the 1960’s, toy kit producer Revell ran a series of ads in British comic magazines featuring the tough and stury racing hero, Race Revell. It’s quite remarkable how these were introduced as actual comics, presented by Revell, rather than as advertisments. Also, I’m not sure what to think of the stereotypical South-American dictator – racist stereotype or subtle political influencing ?
Artwork for this ad from Valiant, November 11, 1967, was by Joe Colquhoun.
(via British Comics Art, with thanks to Martin Fennell)