These two campaigns both feature word balloons with pictural elements, and both seem to imply that exaggeration, inaccuracy and the like. Ah, the trustworthiness of black-on-white text !
Campaigns by Gitam BBDO from Tel Aviv, Israel (with illustrations by Myriam Moshinsky) and Dentsu, Bangkok, Thailand from Bangkok Thailand (art direction by ) respectively.
(from Ads of the World)
