Balloons lie

These two campaigns both feature word balloons with pictural elements, and both seem to imply that exaggeration, inaccuracy and the like.  Ah, the trustworthiness of black-on-white text !

Campaigns by Gitam BBDO from Tel Aviv, Israel (with illustrations by Myriam Moshinsky) and Dentsu, Bangkok, Thailand from Bangkok Thailand (art direction by ) respectively.

(from Ads of the World)

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