The first branded ad campaign to land on the contintent on the occasion of the upcoming Tintin movie, turns out to be for McDonald’s. Continuing their, rather unfavourably received, campaign that in the past features French heroes like Astérix, a new poster shows Tintin and Haddock racing through a drive-through at their favourate fast-food joint.
But, is it me, or does Tintin look rather bloated in this one ? Must be his healthy diet…
