What do you do when you are a producer of French table water, and you want to promote your brand as being better than the rest, and at the same time, well, quintessentially French? You turn to the Frenchest of all French cartoonists to design you a new label.
Nestlé Waters asked Jean-Jacques Sempé, probably best known abroad for his contributions to the New Yorker magazine and for his collaborations with René Gosciny on Le Petit Nicholas, to re-envision Vittel, one of its brands, and probably the one most often connected to France.  The result : a label that oozes quality, leizure and effortless elegance.
The label has been on selected bottles since November 2012, but I only came across it over supper this weekend. It was new to me, and I guess to most of you, too. Â More info in the press release.
