Winter weather in the Lithuanian capital of Vilnius can be harsh (as for the rest of the country, I gather). Outdoor advertisers JC Decaux and agency New! wanted to give their public a little ray of hope and presented them with these neat little comic strips, focusing on the good things in life that would come back soon. The campaign proved to be so succesful that their colleagues in Luxemburg asked whether they could run it too.
The artwork was by Lina Vysniauskaite.
(via Ads of the World and I Believe In Advertising)
