If you say all at once, your message is hard to digest, but if you say it in little burps, it’s easier to stomach. That, or something like it, seems to be the message in these ads for yet another type of Perrier sparkling water.
Also, I like how half a century after Lichtenstein defined the iconography of what is “comics” to the general public, he’s still being quoted in advertising.
(via I Believe In Advertising)
