Everybody can be a hero

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In an effort to attract more young people for blood and bone marrow donorship, the Canadian Blood Services created the One Match Networks, which aim at making it easier to find fitting donors for services.

To give possible donors an idea of what a match means for somebody who needs a donation, the CBS also commissioned One Hero, an interactive digital animated comic that, using tropes quite common in popular comics and movies, explains how it might actually be the case that only one hero can save the life of a particular patient.

Artwork for this production was by Gary Musgrave.

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