JLA back in cereal boxes

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35 years after they included mini-comics featuring DC heroes in their cereal boxes, General Mills have once again opened the lid for the Justice League. Four exclusive books will be included in assorted cereal brands (and a fifth one exclusively in Target boxes), each containing the first part of a story featuring Batman, Wonder Woman, Superman and all the other League members. For the second part of the story, a special website has been launched, which is available for all.

The cool part (besides the fact that Dan Jurgens is on board)? The promotional material sent out by the company’s PR firms, is in comic format. That’s what you call knowing your public.

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