No sourpuss behind the wheel!

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As a part of their long-term Go For Zero plan (aimed at reducing the number of deaths by traffic accidents to zero), Belgium’s road safety agency BIVV is currently running a campaign against drivers’ bad temper. Campaign materials include radio spots, flyer material, and above all, posters that are put up all along the country’s highways.

Most of the time, the campaigns’ slogans and visuals are largely forgettable, but this time BIVV enlisted cartoonist Pieter de Poortere to create stunning, in your face imagery.

(illustrations by Pieter de poortere, © 2014 GoForZero / BIVV)

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