TAM Tells It With Pictures

tam-tam-marcelo-thiago-silva-david-luiz-print-361498-adeevee In its campaign, Com TAM A Historia E Outra (With Tam It’s A Different Story), Brazilian airline TAM uses a combination of (animated) comics and short video clips featuring star players of its national football team to give prospective customers an idea of their services in times of dire need. I like how various styles are combined, and how subtle animations are used in the transitions between the panels, and in the pictures themselves. Also, the combination of video and cartooning works very well for once.

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