Garfield = orange


In comics, colors are iconic – characters are instantly recognizable based on their color, even if their shape has been largely removed from the image. So it is no surprise that this idea is used in ad campaigns for brands of dyes, paints and other color products. Comex did it with the Smurfs and the Pink Panther, and Pantone presents its patented color coding scheme with Garfield and assorted Muppets.

(via Adevee)

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