Alzheimer’s also affects heroes


It’s been quite a while since I saw a bonafide ad campaign featuring classic comic heroes, but this one really fits the bill. The Association France Alzheimer wanted to alert people to be aware of the early symptoms of the disease, and to seek help should they notice people suffering from recurring memory loss.

Campaign execution could have been a bit cleaner (the speech bubbles look as if they’ve been stuck on randomly) but beyond that, nice work. The curious absence of any trademark notice (especially with Tintin) makes me think that this is not a real campaign, but more likely a nice pitch.

lucky_vuk_1_aotw tintin_vuk_1_aotw

(via Ads of the World)


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