This is one weird campaign. To promote the benefits of Glow Zero, a slimming product by Glamour world, Indian agency SoS Ideas created a seven-episode comic about a female cat-burglar who manages to escape from prison after using slimming pills.
Not only is the comic’s premise laughable (why would anybody want to steal a train?), the execution may as well be a parody of what a comic should be, from the page layout (no wonder the train gets derailed,with all the slanted panels) to the actual copy (“Should I join? What if they kill me if I say ‘No’?”). Finally, and that may as well be the worst offence in this endeavour, the art requires a call out to the product, or you simply would not have seen it.
At least it provided a laugh. And it provided Indian cartoonist Harsho Mohan Chattoraj with an international platform.
(via Ads of the World)
