In 1967, Astérix, arguably the most successful French comic character ever, was big business. Each new album sold about half a million copies, and the characters by Goscinny and Uderzo were courted by all kinds of business for advertising campaigns.
Amongst which, La Vache Qui Rit, that quite truthfully shows exactly how big the portraits are that you can find in their cheese packages, but also the Tonimalt milk mix and Excel margarine, which added 12 minibooks with their packages, each with a funny fragment from an Astérix book. A, simpler times.
(Yes, I’m a bit on a nostalgic trip here. Indulge me)