Some time ago a group of men sat around a big table in a big room, and one of them said, “You know what we need to push brand awareness of our up market cars? We need the Justice League”. And so the League, that is, it’s DCU version, appeared in a series of Instagram videos, speeding around in an E-Class (in the case of Wonder Woman) or a Vision GT (Flash and Batman).
Speeding may be a relative term though, as the baddies seem to be taking an awful lot of time to actually get away. Almost as much as it takes to read the rather ridiculous dialogue, as a matter of fact.
Oh well, it was a budget well spent, and I take it lunch was splendid. And with a 100K impressions each, I guess even the marketing department was chuffed.
