Comic moguls read the Economist

France has comics in its DNA, and so it’s no surprise that students at the Paris art direction and design school ESAG Penninghen came up with a campaign for leading economy magazine The Economist featuring comics’ most famous capitalist moguls, Mr Burns (The Simpsons), Scrooge Mc Duck (or Picsou, as they will probably know him) and “billionaire in jeans” Largo Winch from Philippe Francq and Jean Van Hamme’s BD series of the same name.

The artwork seems to be largely swiped from the original sources, but at least they made sure that characters’ chairs match their styles.

(via Ads of the World)

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