When I first saw this print ad by Brazilian agency Box for the government of Boias in central Brazil, I was imagining some high drama in Popeye’s life. Did Olive just tell him that she’d made up her mind and chosen for Bluto (after which he bit his pipe in two)? Or did an overdose of spinash result in acute food poisining (after which he dropped his pipe)?
No, it turned out Popeye had finally went along with the 21st Century and quit smoking. Even though it’s a laudable intention, it’s a bit lacklustre, really.